Helping brands thrive in the digital world
I have spent over twenty years designing digital products and services that help businesses and people grow. My focus on human-centered design helps break down complex ideas into understandable and useful solutions. I prioritize simplicity in my work, aiming to meet user needs effectively. A key part of my method is listening more than talking, which enables me to truly understand and address the challenges faced by users.
Design is not just my job; it's a craft I am deeply passionate about, one that I believe can drive positive change. Throughout my career, I've developed my skills and witnessed firsthand how thoughtful design can positively influence people's lives.
Music is another passion that significantly enriches my life. Over the years, I've had the pleasure of working with numerous bands, designing album covers that capture the essence of their music. I also spend a lot of time at concerts, which not only fuels my creativity but also keeps me connected to the vibrant energy of live performances.
Outside of work, I balance my professional drive with diverse personal passions. I love to travel, exploring different cultures and their culinary traditions, especially Asian cuisine. I'm also an avid sports fan and enjoy both participating in and watching various sporting events. For relaxation, I play video games on my Switch and enjoy watching thriller and mystery movies.
Capabilities
Insights
Benchmark analysis
Customer journey mapping
Speculative design
Brand Design
Visual identity
Typography
Pictorial language
Iconography
Brand guidelines
Digital product design
Concept development
Experience Design
UX/UI design
Interaction Design
Design Systems
Prototyping
Information Architecture
Component Libraries
Trusted by
Throughout the years, some of the biggest brands in Sweden have trusted me to help them grow.