I turn noise and complexity into beautiful, intuitive designs.
As an experienced multi-disciplinary designer, I turn complex challenges into delightful, user-friendly solutions across digital products, visual storytelling, and user experience design. My approach combines technical expertise with a focus on human needs, helping businesses connect with their users through thoughtful, intuitive design.
Throughout my career, I've led diverse design initiatives, from enterprise platforms to mobile experiences. My background allows me to draw unique insights across design fields, whether applying brand design principles to digital interfaces or bridging the gap between physical and digital experiences.
Design isn't just my profession, it's my lens on the world. This perspective enriches everything from designing album artwork to crafting digital products. I believe the best designs emerge from truly understanding user challenges through careful listening and observation.
When not designing, I find inspiration through travel, concerts, and exploring Asian cultures, where tradition meets innovation. Whether solving puzzles on my Nintendo Switch or hunting for authentic food experiences, I bring the same curiosity and drive for excellence to everything I do.
Capabilities
Research & Analysis
Benchmark Analysis
Market Research
Customer Journey Mapping
Heuristic Evaluation
Foresight Analysis
Branding & Communication
Visual Identity
Brand Guidelines
Typography
Pictorial Language
Iconography
Design Strategy
Design Thinking
Concept Development
Speculative Design
Product Vision
Stakeholder Alignment
Experience Design
UI/UX Design
Interaction Design
Design Systems
Prototyping
Trusted by
Throughout the years, some of the biggest brands in Sweden have trusted me to help them grow.