November 28, 2012 - No Comments!

The iconic brand of Motörhead

It was created by Joe Petagno in 1977 for the cover of the Motörhead album, and not surprisingly it has been following the band ever since.

You can find Snaggletooth in many variations over the years. On album covers, t-shirts and all kinds of merchandise. They even have it on their latest venture in Shiraz wine. As soon as you see a glimpse of the pig, you know it’s Motörhead.

I can’t emphasize enough the importance for bands to have a strong visual language. It won’t help you create fantastic music but it will for sure help telling people who you are, what you stand for and what you believe in.

motorhead-hoodie

Logotype vs Symbol

For Motörhead, the angry war pig is way stronger as a symbol than their actual black letter logotype. It’s bold. It’s strong. Even though you can find it in many different variations, there is still consistency in the visuals and you will always recognize it, and what it represents. Motörhead.

Bands need to be more strategic and consistent when it comes to branding. Look at Motörhead, they have been doing it ever since they started playing music. As you can see, it has helped them to build their brand to what it is today. Iconic (with a fruity aroma of vanilla, blackberries, plums, eucalyptus and liquorice).

Published by: Daniel Eek in Thoughts on Design

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