I had the pleasure to design the full album and the cover artwork for Swedish rock/metal band Smash Into Pieces. The concept is based on their DJ Apocalypse and how he is now running the show. Take a look at the case study.
A couple of weeks ago I was on my way down south for a meeting. Usually I go with the direct train straight to Gothenburg central station. This trip was a bit different. Due to maintenance work on the tracks I had to spend the last hour by bus. Hooray!
I took a seat next to the window, listening to some music and minding my own business. Just when the bus was about to take off, a woman appears and sits down next to me. She was carrying this weird looking instrument so I had to ask her what it was. She said it was an african instrument called N'goni and that she was on her way to play at a small festival out in the woods.
A short story shorter. We ended up talking the whole trip about everything from life, art and music to the spiritual world. Before I knew it we had arrived in Gothenburg. We get off the bus and say our goodbyes.
Later that week I spend quite some time listening to her music, and it was great. It didn't take me very long before I had a bunch of images floating around my head. Nature. A mythical world. Pure beauty. So I started visualising her music and making it into art. I call it Stranger.
It's funny how a normal "boring" bus ride can end up being both educational and inspiring.
Last year, IFPI (International Federation of the Phonographic Industry) released their Digital Music Report. It shows that in the first 11 months of 2011, music service subscriptions in Sweden accounted for 84% of digital revenues, boosted mainly by Spotify. Digital sales contribute significantly to the industry's revenue, accounting for 52% of the industry’s revenue in 2011 in the US and 55.5% in the UK in May 2012, according to the British Phonographic Industry.
I’m not going any deeper into the subject of sales, I just want to highlight (what we already know) that the digital world is naturally taking over the industry. Bit by bit.